Big Little Welcomes - Christmas 2023

Brief:

With hundreds of thousands of people returning home to London to celebrate Christmas with loved ones, British Airways is giving people a chance to welcome their friends and family with a personalized airport message. Create a bespoke set of doodles that people can select to include in their personalised message, as well as a bespoke handwriting font that those with limited accessibility can use if they wish.

Keywords:

Premium, Playful.

 I worked on these designs as a senior designer whilst freelancing at Uncommon Creative Studio. I was responsible for the graphic design and illustration, and was not involved in the UX or filming processes.

Celebrate What Matters - Christmas 2022

Brief:

A truly original point of view to mark Christmas across all areas of business! Through a compelling connection to BA's brand position and consumers, create a new design platform that can work across all assets from menus to give-aways, reinstating with both our customers and colleagues.

Deliverables:

An original Christmas can only be celebrated by an original design. My ten bespoke snowflakes created using the BA speedmarque logo are, just like every snowflake, as unique as they come and directly ownable to the BA brand. They are applicable across everything, from print to executions, and slot neatly and cheerfully into BA's premium brand identity.

Keywords:

Premium. Ownable. Playful. Celebrate..

Please note: This project did not make it to final execution.

 I worked on these designs as a senior designer in a wider design team whilst freelancing at Uncommon Creative Studio. Please note: The Christmas 2022 designs did not make it to final execution.