Coppafeel!
Type: Illustration, Print & Campaign Concept
10 Years of the Coppafeel! Boobettes
Context
The CoppaFeel! Boobettes are the power rangers of the boob world - a group of volunteers who have been diagnosed with breast cancer under the age of 35, have had preventative surgery, a breast cancer scare at a young age or a strong connection to the disease. Using their stories, they inspire others to think differently about their lives and bodies, educating people about the importance of getting to know your normal now, and making it a lifelong habit.
Brief:
Create a unique piece of artwork to celebrate the 10 year anniversary of The Coppafeel Boobettes, driving awareness and speading boob wisdom far and wide!
Concept:
A super playful and smile-inducing illustration using uplifting, check-yourself aphorisms in brightest of the brand colour palette and inviting all who view into the Coppafeel! universe.
Keywords:
Celebration, fun, creative, insightful
Breast Diversity Illustrations
A series of illustrations promoting breast diversity awareness to bring attention to women's relationships with their own bodies, combat the unrealistic patriarchal standards of beauty and their impacts on women, and encourage those with breasts to regularly check themselves for breast cancer. These designs illustrations can go across all packaging and merchandise.
Please note: This project is spec work.
