Joe & The Juice
Type: General creative support & campaign lead - 20 Years of Joe. Illustration / animation / packaging
20 Years of Joe
Brief
With JOE & THE JUICE'S 20 year anniversary coming up, create a unique piece of artwork to apply across all packaging that falls within the brand guidelines and acts as an inclusive celebration of all things JOE!
Concept
A super contemporary and can’t-stop-staring illustration full of stylish Joe -themed ideas. Indie and full of attitude, this illustration brings customers into JOE’s world, and can flex across all channels, from social to packaging to merch.
Keywords
Inclusive. Celebration. Attitude. Independent.
Acquisition Ads
Design and roll out x4 series of acquisition ads that will go across social, in store screens and beyond.
Merchandise
Create a variety of Joe merchandise to be sold on our webshop, given as prizes to our diamond customers and bring our brand into the home to celebrate all things Joe & The Juice!
Barista Uniforms
What with the ongoing opening of so many new JOE stores around the world, we always want to give our barista's a fresh new look. Create some bespoke uniform designs celebrating the first three years of our barista’s working with JOE, making the third and final design one they will want their hands on!
I worked on these projects as a freelance designer supporting the wider design team at Joe & The Juice. Some of the merchandise designs shown on this page may not have made it to the final execution