The Treat Plug
Type: Logo / branding / brand book / packaging / illustration
Key words: playful, contemporary, fresh, fun, colourful, characterful, bright
Area of Design Delivered
Creative & Design Direction
Brand Strategy (Our story, Brand Tonality, Personality, Values)
Branding (Brand Book - Logo, Colours, Visual Direction)
Brand Asset Build - Custom Illustrations, font selection
Pouch SKU Packaging
Brief
Position The Treat Plug as UK’s favourite playful freeze-dried candy company. A quirky, social-media-born company out of partners Marshall and Lucy, The Treat Plug is only on the rise in selling crazy crunchy candies to tiktok lovers and beyond. Through a brand new logo, visually captivating brand identity and comprehensive digital presence, establish The Treat Plug as the go-to choice for those seeking a relatable, experimental and unique candy experience.
Goals
Visual Identity: Craft a fresh, cohesive brand identity from the ground up — including a captivating logo, thoughtfully curated colour palette, and complete visual system. Everything is new, except the name.
Market Leadership: Establish The Treat Plug as the leading brand in the social-media-driven freeze-dried candy market, achieving strong brand recognition and outpacing competitors in sales.
Digital Engagement: Build and sustain an engaged online community through a dynamic digital strategy, fostering brand loyalty and expanding the customer base through continuous engagement and interaction.
